![cs_purpose_marketing-2 Purpose marketing](https://www.omnicomprgroup.it/wp-content/uploads/2019/06/cs_purpose_marketing-420x250-c-default.jpg)
There is no such thing as purpose marketing
Embracing a social purpose: it works well in marketing and sometimes in politics, but does it really pay off?
Embracing a social purpose: it works well in marketing and sometimes in politics, but does it really pay off?
According to research, 90 percent of Dutch consumers think that businesses should make a visible and meaningful contribution to society.